Khoshgovar has a purpose built distribution facility of over 15,000 square feet, in the heart of Lahore city to ensure efficient and cost effective supply chain. It’s worth mentioning that we are team of professional sales staff and delivery vehicles. We operate with the best practices in the relevant fields of marketing, sales & distribution to support the business and I have a personal experience of 20 years in sales. The CEO Mr. Mansoor Tareen has worked as a sales head of Pepsi bottler in Pakistan, Coca-Cola beverages Pakistan, Reckitt Benckiser as head of sales operations Pakistan and sales Manager Coca-Cola Iran, before establishing Khoshgovar.


We are a retail distributor of Adam Milk & Foods (Pvt.) Ltd. this is the largest selling cheese brand not only in Lahore but also other 10+ major cities. Adam is leading brand of dairy product range includes variety of Cheese range, Fresh Milk, Yogurt, Lassi and desi ghee. We are supplying these products to 1,200 high end outlets with our well trained sales staff and refrigerated infrastructure of vans and storage.


Our beverage distribution business sells Fauji Fresh n Freeze Products which is the Pakistan largest business group in Pakistan, which provide premium quality fruit and vegetable, in shape of frozen, canned, cooked and to carry on the business of frozen meat cooked, uncooked and semi cooked food.


Khoshgovar is a Mega Distributor of Petromin lubricants and selling this in more than 25 cities through the network of sub-distributors in addition to our direct retail coverage in our base town market.

Cereal Breakfast

Khoshgovar acquired the privilege of being the sole importer, marketer and distributor of The Original Swiss Muesli from Switzerland as brand of Familia. We are starting with few favorable variants based on consumer and retailer preferences. We plan to introduce their whole wide range of products within 3 years. Our plan is to increase distribution of Familia in three phases to reach the whole of Pakistan. We are activating the brand in Pakistan with a highly consumer focused marketing campaign with a combination of ATL and BTL activities.

Frozen Foods

Our most recent distribution agreement is with Euro Food Industries. Euro food is renowned for its top quality products, their products are made from imported spices using premium quality Beef, Mutton and Chicken, including smoked items, cold cut and sausages which are produced in ultra hygiene environment.

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